Red symbolizes: warmth, passion, love, romance, anger, danger, heat, blood, fire, power, strength, determination. You’ll often see red used to attract consumers to a brand (such as Coca-Cola) and its platform (such as Netflix). This is why red is often used in popular fast-food chain designs. The color red can even have physical effects on people, such as raising blood pressure, respiration rates and stimulating appetites. Red also indicates warning or danger, which is why it’s often used in warning labels, stop signs, and stoplights. It’s a bold and energetic color that symbolizes power, strength, and determination. Red exudes intensity, whether it’s love and romance or anger. Let’s take a look at these colors and ask ourselves, what do colors mean and how do they impact us emotionally? Red Whether it’s rooted in a biological, evolutionary, or cultural element, there’s a universal understanding of certain colors invoking specific feelings. There is no doubt that certain colors can evoke certain emotions within us. The relationship between color meanings and emotionĬolors and their meanings can be complex. It’s important to understand the psychological effects of colors, especially when faced with a design decision. With that said, colors and emotions are closely interconnected. In fact, the interpretation of colors can be subjective and vary greatly from person to person. Of course, your personal experiences and preferences may override biological and societal factors when it comes to color meanings and associations. A decade from now, we may no longer associate pink with girls and blue with boys. As societies and cultures change over time, so can the meaning and impact of colors. In Western culture, for example, we traditionally associate the color pink with girls and blue with boys. These associations have been deeply embedded in the human psyche for millions of years.Ĭolor symbolism and associations have also been established by cultural and societal influences. Another example is how we’re naturally drawn to red and orange fruits over green fruit because biologically, those colors indicate ripeness and sweetness. For example, we associate red with fire and warmth, or blue with water and feeling cold. From a biological perspective, humans have created certain associations between colors and objects or emotions. The meaning of colors stem from millions of years of biological conditioning, cultural and societal evolution, as well as individual psychological effects. Apply color meanings to your designs with Picsart.The relationship between color meanings and emotion.Green for hope and red for fear? Testing the color effect on the implicit achievement motive. Colors, colored overlays, and reading skills. Lichtenfeld S, Elliot AJ, Maier MA, Pekrun R. Facilitating creative thinking in the classroom: Investigating the effects of plants and the colour green on visual and verbal creativity. When green is positive and red is negative: Aging and the influence of color on emotional memories. Mammarella N, Di Domenico A, Palumbo R, Fairfield B.
Does green mean healthy? Nutrition label color affects perceptions of healthfulness. Not just scenery: Viewing nature pictures improves executive attention in older adults. An evaluation of the historical importance of fertility and its reflection in ancient mythology. doi:10.1021/es303987jīehjati-Ardakani Z, Akhondi MM, Mahmoodzadeh H, Hosseini SH. Visual color perception in green exercise: positive effects on mood and perceived exertion. Green is good for you.Īkers A, Barton J, Cossey R, Gainsford P, Griffin M, Micklewright D. Color and psychological functioning: A review of theoretical and empirical work. The effects of color on the moods of college students.
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